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How to develop an Innovation Culture

Gregory M Carroll

Author: Gregory M Carroll

How to develop an Innovation Culture

The Government is holding another misguided innovation talkfests. For several days academics, public servants, journalists, and corporate employees put forward their insights into how Australia can develop an Innovation culture.

Innovation is vision

Excuse me, but this is a bit like 3 high street bankers sitting around discussing the plight of the homeless.   Very few of these self-appointed experts have ever started a business let alone been directly responsible for innovation in the marketplace. 

After being in the computer software business for over 3 decades I have been directly involved in the most innovative period mankind has seen.  From the introduction of “mini” computers to the “cloud” to IoT (the Internet of Things), technical change has been a staple of the industry.  From text files to relational databases to big data, the evolution of information as a tool has been the backbone of innovation in the aptly named “information revolution”. 

What is Innovation?

Let me start with what it isn’t.  Innovation is not invention.  Innovation is the application of invention as a solution to a practical need.  Before the Model T Ford was Oldsmobile, before the iPhone there was the Blackberry, before Facebook there was MySpace, and before the internet there was X25.  Apple’s “invention” of the personal computer made little headway outside academia until Microsoft’s second rate operating system launched IBM compatible PCs that changed the world.  


Serendipity is the mother of invention

By far the greatest source of innovation would have to be serendipity, where accidents during research have been recognised for other practical applications.  From gunpowder (as an elixir) to x-rays (named x as in unknown), Teflon, pacemakers, and anaesthesia, the list goes on and on. But probably Alexander Fleming’s discovery of penicillin in 1928 was the greatest serendipitous invention.  Returning from a holiday, Fleming noticed a Petri dish containing Staphylococcus, that had been mistakenly left by an open window, was contaminated by blue-green mould and had stopped the growth of the bacteria.  Fleming thought it could make a good disinfectant.

Innovation is a Vision

But again, the innovation of penicillin didn’t occur until the 1940’s when an Australian pathologist Howard Florey successfully used it as a medical treatment for infections.

Innovation is driven by someone with a new vision of how THEIR world could be and the drive to come up a solution.  Essentially, this means it must come from operational personnel.   Science is as essential to innovation as fuel is to a motorcar but it does not drive it.  The worst part of the current government approach getting it backwards, is that they are pushing changes to the R&D Tax Incentive that will move it away from supporting Start-ups (business innovators) to just another form of academic research grants.  I don’t blame academics pursuing self-interest but this will have the opposite effect to the governments intended goal. 

Further it will stifle pure academic research (the search for what is possible), and reduce the pursuit of serendipitous discoveries as scientists are forced to focus on specified outcomes.

Lack of Vision in current approach

Business has always been dogged by a lack of strategic thinking: the “just do it” mentality.  The Government Chief Scientist’s comments that Phd graduates aren’t entrepreneurial enough is indicative of the lack of understanding of what it takes to be innovative. I suggest he could benefit for reading “Thinking, Fast and Slow”  by Daniel Kahneman, to comprehend the difference between analytical (research) and creative (application) thinking.

How to develop an Innovation Culture

Instead of idiotic comparisons to the Icelandic football team (yes that’s his vision for science research), and chiding business to “do better” (that helps), I suggest Google’s mantra on innovation represents a far better roadmap for achieving an innovative culture:

  1. Innovation comes from anywhere
  2. Focus on the user.
  3. Aim to be ten times better
  4. Bet on technical insights
  5. Ship and iterate
  6. Give employees 20 percent time
  7. Default to open processes
  8. Fail well
  9. Have a mission that matters

And its 9, “Having a mission that matters”, Google’s Chief social evangelist Gopi Kallayil considers “the most important principle. Everyone at Google has a strong sense of mission and purpose. We believe the work we do has impact on millions of people in a positive way.”

To reiterate, the use of science and mathematics (my background) is intrinsic to developing solutions (see PDCA is NOT Best Practice) but it is creative vision that produces innovation and an innovative culture.H

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